Did you know the first Christmas tree was decorated in the 16th century in Northern Germany? With December just around the corner, we'd like to know about your holiday traditions. Which one is your favorite?

Soul gets a Whole New Spirit

Kia’s breakthrough Soul has lifted the bar yet again with the arrival of a refreshed and re-energised range for 2012.

At the heart of the new model range is the all-new 2.0-litre MPI petrol engine from the Nu family of 4-cylinder engines. The new Nu brings a sparkling 122kW and 200Nm to the table and takes to three the engine choices for the 2012 Soul range.

The 2.0-litre Nu joins the carryover 1.6-litre 4-cylinder Gamma petrol engine which benefits from the addition of dual CVVT for an additional 4kW of power, now 95kW and 157Nm. The third engine in the range is the proven 1.6-litre CRDI diesel with 94kW and 260Nm.

Both the 1.6 petrol and diesel engines are available coupled to 6-speed manual or automatic gearboxes replacing the 5-speed manual and 4-speed automatics from the superceded model. The 2.0 petrol engine comes standard with the 6-speed automatic.

Soul is available in two trim levels, the Soul with 1.6-litre MPi petrol engine, 15-inch steel wheels, 195/65 R15 rubber, six airbags, MDPS steering with rake and reach adjustable wheel, stability control with vehicle stability management and Hillstart Assist Control, 6-function trip computer, 6-speaker audio, seatbelt reminders, streaming Bluetooth and keyless entry with folding key.

The Soul+ gains the 2.0-litre petrol engine or 1.6-diesel over the entry-level model as well as 18-inch alloys 225/45 R18 rubber, front fog lamps, luggage cover, roof rails and driver’s seat height adjustment.

Externally the 2012 Soul benefits from styling changes to the front and rear bumpers, a change to the look of the front grille, larger fog lights and a new design for the 18-inch alloys.

Pricing for the 1.6-litre petrol remains unchanged at $21,490 (manual) and $23,490 (automatic) despite the addition of the 6-speed gearboxes, telescopic steering and streaming Bluetooth.

The Nu 2.0-litre Soul+, at $26,990 adds $1300 over the outgoing 1.6-litre model for the addition of the new engine, 6-speed automatic, 18-inch alloys and cruise control.

Diesel pricing has gone up by $800 for both manual and automatic ($27,990 and $29,990 respectively) to reflect the new gearboxes, 18-inch alloys and additional trim features.

With value pricing, you can be sure that you'll save time and money.

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Budget-Friendly Subcompact Cars of 2012

A reality for too many motorists, the necessity of automotive ownership has becoming a crunch time in the pocketbook. With near zero flexibility related pricing for a gallon of gasoline, the need achieve tangible savings through daily driving has resulted in cost savings to be found in other areas.

For some, taking the time to compare auto insurance rates could be a short-term savings on operating a motor vehicle. A longer-term solution for new car buyers is to buy a more efficient car. Thanks to an American auto industry that has been brought to realize the presence of high quality, smaller vehicles on United States roadways, a selection of fuel-efficient subcompact cars offers a fresh line of choices for the 2012 model year.

Debuting as a sketch during the start of the new year, the up-and-coming Kia Motors exhibited a greater sense of style for their value-leading Rio. Considered a convenient vehicle package for fuel-efficient travel, the 2012 Kia Rio adds additional technology to further maximize each gallon of gasoline. The 2012 Rio will be the first North American B-segment vehicle to feature Idle Stop and Go technology configured to place the engine on a stand-by mode automatically when the vehicle is not in motion. The 2012 Kia Rio’s completely revised 1.6 liter inline-four powerplant (producing 138 horsepower) adds gasoline direct injection. Despite higher horsepower, improved engine technology and 6-speed manual or automatic transmission choices allows the 2012 model year Kia Rio to travel an estimated 35 miles per gallon average (about 3-4 miles per gallon further than the 2011 car).

In keeping with Kia’s bang for the buck reputation, air conditioning, tilt steering wheel as well as a full array of safety equipment including four-wheel disc brakes and six airbags are standard for every 2012 Kia Rio model. For the top-tiered 2012 Rio SX model at $17,500 MSRP, a rich set of standard features includes 17-inch wheels, Bluetooth connectivity, power-folding outer mirrors and Kia’s UVO in-vehicle infotainment system. 

Import from S1 Gen2 systems

 

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It seems KIA and Blake Griffin make an excellent team!

Kia GT: Sleek Concept Marks Shift for Bargain Brand

Kia Motors Corp. showed the Kia GT, its first rear-wheel-drive concept car, at the Los Angeles Auto Show. The low-slung four-door sports car seems to have more in common with a Porsche Panamera or Aston Martin Rapide than with some of the dowdy Kia economy  models of the past decade.

The GT is part of what Kia, a unit of Hyundai Motors Co., calls a “design-led transformation” that has seen vehicles like the Optima sedan and Sorento and Sportage SUVs become more stylish, feature-laden and desirable. The GT is meant to reflect roughly the next few steps in styling direction for the Korean car maker.

“Over the past three years Kia’s design-led transformation has delivered more new products than any other brand, and the first showing of the striking GT concept on U.S. soil provides a glimpse into our future showroom and the continuing role world-class design will play in the development of our vehicles,” said Michael Sprague, Kia’s vice president of marketing and communications.

Kia’s European design team created the concept under the direction of chief designer Peter Schreyer. The GT has a 3.3-liter V6 engine that is turbocharged to generate 395 horsepower. Power is transferred to the wheels through an eight-speed transmission..

The car maker showed the concept in Frankfurt last spring but this is its first appearance in the U.S., which would be a primary target market for such a car.

Courtsey of the Wall Street Journal

KIA Ray Squares Off In Korea

SEOUL, South Korea — Korean automaker Kia has released the first photos of the new Ray, its boxy answer to the Nissan Cube and Scion xB.

To be released shortly in the home market, the Ray is a new minicar that seats five and features a sliding rear passenger door for easier access to backseat.

The tall-roof hatchback is said to have a roomy, versatile passenger compartment and is easily maneuverable in tight parking spaces.

Kia hasn't released information yet on engines or other hardware.

 

 

Courtesy of Edmunds Inside Line

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Take a close & lively look at exterior and interior of the all-new KIA Rio.

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Introducing the Ray, a Unique Box-car for Seoulites

Yesterday Kia released images of a new compact vehicle that will be available only in Korea, its home market.
Its name is derived from the English word meaning “a beam of radiant energy or light.” The Ray city car offers practicality, individuality and innovative design in one box-shaped exterior. Don’t be fooled by its small size, the interior is spacious and highly versatile, providing maximized passenger and cargo space.

The Ray’s front features the signature Kia grille with a unique side glass configuration and LED daytime running lights that enhance the vehicle’s aesthetic appeal and distinct character.  Its rear has a wide and stable stance, with sleek LED rear combination lamps and vertical bumper reflectors.

The Ray also has a very convenient sliding door on the passenger side, making it easier for passengers to enter and exit in tight parking spaces (a must in Korea as the parking spaces here are small and narrow) while providing a wide side opening for maximum cargo utility.

What are your thoughts on the Ray? Would you want to see it in your country? Leave your comment below!

 

Courtesy of Kia Buzz

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KIA Motors America unveils tricked-out Optima Hybrid and soul inspired by sports ambassadors Blake Griffin and Michelle Wie at 2011 Sema show

 

Kia Collaborates with West Coast Customs for First Time to Put a Sporty Twist on Show Cars

Basketball-themed Optima Hybrid features hardwood floor and pop-up basketball hoop Michelle Wie's personal artwork showcased inside-and-out of a golf-themed Soul LAS VEGAS, November 1, 2011 - Kia Motors America (KMA) takes the field at the 2011 Specialty Equipment Market Association (SEMA) Show with a pair of outrageous sports-themed vehicles built by the world famous West Coast Customs (WCC) shop in Corona, Calif. Working together, KMA and WCC have created two one-of-a-kind show cars – Optima Hybrid and Soul – inspired by KMA's official ambassadors and their respective sports: basketball all-star Blake Griffin and Michelle Wie of the Ladies Professional Golf Association (LPGA). Following the SEMA Show, television audiences will have a front row seat for the Kia builds on an upcoming episode of Inside West Customs on VELOCITY. "The SEMA Show is the epicenter of vehicle customization, and the eye-catching Optima Hybrid and funky Soul created by West Coast Customs are the latest way we're showcasing Kia's high-profile partnerships with two of the most talented and recognizable young athletes in the world," said Michael Sprague, vice president, marketing & communications, KMA. "Our design-led transformation has catapulted the Kia brand to new levels of awareness, and these one-of-a-kind creations inspired by Blake Griffin and Michelle Wie will allow consumers to see our products in new, fun and interactive ways." "Slam Dunk" Blake Griffin Optima Hybrid The critically acclaimed Optima is permanently linked with basketball superstar Blake Griffin after his memorable leap over the popular midsize sedan to win the All-Star Slam Dunk competition earlier this year. Griffin will appear in several new TV spots for Kia over the next few months to highlight the Optima's class-leading horsepower1, cutting-edge technology and modern amenities. And to extend Kia's partnership with Griffin and association with the sport of basketball, Kia enlisted WCC to add some hardwood flair to Kia's first-ever hybrid in the U.S., which delivers class-leading fuel economy of up to 40 miles per gallon on the highway2. From a distance, the WCC Optima Hybrid's inspiration is immediately apparent with its sunset and cinnamon pearl paint scheme fading to "ketchme" copper pearl to create a realistic basketball-textured appearance with Blake Griffin's personal logo proudly displayed on the hood. A custom-painted grille and color-matched outside mirrors and door handles further the Slam Dunk Optima Hybrid's athletic profile while its 20-inch Niche matte black powder coated wheels, Continental® extreme contact tires and tinted tail and marker lights accentuate its competitive fire. Inside, hoop fans will find basketball court flooring in the front and rear wells and custom Roadwire Kings Ranch leather seats with suede inserts, white contrast stitching and Blake Griffin's autograph embroidered in the front headrests. The combination of leather and suede continues on the door panel inserts, headliner and sun visors. "At Kia, we are big fans of the game of basketball and extremely proud of our ongoing relationship with one of the most exciting players in the world. The Optima Hybrid inspired by Blake Griffin embodies his fierce competitive nature on the court as well as his refined sense of style," said Sprague. For off-the-court entertainment, flat-screen TVs are mounted in the back of the front headrests and connected to a Microsoft®3 X-Box video game console and a "Pop-A-Shot" basketball hoop and plexiglass backboard extends out of the trunk. WCC also fabricated custom leather-finished enclosures in the rear decklid to house two eight-inch Diamond Audio speakers and amplifiers. "Hole-In-One" Michelle Wie Soul Michelle Wie has been Kia Motors' official golf ambassador and spokesperson since early 2010, and in addition to appearing in advertisements for Kia she also can be seen driving a Soul in northern California while attending classes at Stanford University. Outside of golf, Wie is an avid artist and the custom-embroidered Nike® golf bags she uses for tournament play feature her original artwork. With Wie's fanciful artwork and the significantly refreshed 2012 Soul as their starting point, WCC ensured the Hole-In-One Soul stands out from the crowd with a striking "So Blue" and white House of Kolor custom paint scheme featuring many of the same drawings and characters found on Wie's golf bags, and also outfitted the show car with hand-painted 20-inch Niche five-spoke wheels. Inside, Wie's artwork and personal logo are embroidered into the Roadwire "Snow White" leather seats with pink suede inserts, and a baby blue painted dash and pink suede headliner with white diamond stitching complete the whimsical interior design. The Wie-inspired Soul will instantly transport onlookers from the gallery to the golf course with its artificial grass flooring, and the rear cargo is a virtual driving range with a 26-inch LED Samsung TV monitor fabricated into the rear hatch and a Microsoft® X-Box video game console and Kinect system for a round of golf out of the back of the funky urban passenger vehicle. Two of Wie's tournament-used golf bags are mounted behind the TV and conceal eight-inch Diamond Audio speakers, a subwoofer and amplifiers. "Michelle Wie is an amazing talent with an incredible eye for design, and West Coast Customs has taken her artwork and developed a truly one-of-a-kind vehicle that captures her youthful spirit and imagination," said Sprague. Design-Led Transformation and Product Line Kia Motors has undergone a dramatic, design-led transformation, which has been delivering dynamically styled vehicles in several important segments at exactly the right time, contributing to the brand's continued gains in U.S. market share. Kia is poised to continue its momentum and brand growth through design innovation, quality, value, safety features and new technology. Kia's commitment to the U.S. market is represented by its U.S.-based manufacturing facilities in West Point, Georgia – KMMG – which is responsible for the creation of more than 10,000 plant and supplier jobs and added the critically-acclaimed Optima midsize sedan4 to its production line in September. Kia's model year 2012 vehicle line includes the Sorento CUV, Sportage compact CUV, Optima midsize sedan, Optima Hybrid, Soul urban passenger vehicle, Forte compact sedan, Forte 5-door compact hatchback, Forte Koup two-door coupe, all-new Rio and Rio 5-door sub-compacts and Sedona minivan.

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KIA Unveils Six One-Of- A- Kind Sports-Themed Rides at 2011 SEMA Show

Fastest Growing Car Company in the U.S. Partners with West Coast Customs, Antenna Magazine, GoGoGear.com and Kinetic Motorsports to Create Customized Vehicles Representing the Worlds of Basketball, Golf, Surfing, Ice Hockey and Auto Racing

Kia's SEMA lineup includes an Optima Hybrid inspired by basketball all-star Blake Griffin, a 2012 Soul featuring original artwork from LPGA golfer Michelle Wie, Kia's first-ever B-Spec racecar and more SEMA attendees have the opportunity to stop by the Kia booth throughout the show for games and music LAS VEGAS, October 31, 2011 - Kia Motors America (KMA) is the fastest growing car company in the U.S., and with a growing sports marketing portfolio that includes basketball, women's golf, motorsports and more, Kia arrives in fabulous Las Vegas for the 2011 SEMA Show with a roster of six outrageous sports-themed vehicles, including two cars built by the world famous West Coast Customs (WCC). Additional vehicles were conceived and built in-partnership with the popular lifestyle magazine, Antenna, as well as GoGoGear.com and Kia's racing partner, Kinetic Motorsports. Kia's press conference will take place on Tuesday, Nov. 1 at 9:30 a.m. at the Kia booth located in North Hall (#10805). Visitors to the Kia display also will be able to revisit the classic video games of the 1980s on five iCade gaming stations utilizing iPads® and enjoy tunes being spun throughout the show by DJ Danny. "Kia is experiencing unprecedented growth and momentum and we're bringing our most exciting range of show cars ever to this year's SEMA Show, including several variations on the stylish all-new 2012 Rio 5-door and the fuel-efficient and technology-laden Optima Hybrid," said Michael Sprague, vice president, marketing & communications, KMA. "Our involvement in the world of sports has dramatically increased awareness and perception of the Kia brand, and together with some high-profile partners we have created a lineup of fun and eye-catching vehicles with unique backstories and plenty of personality." "Slam Dunk" Blake Griffin Optima Hybrid The critically-acclaimed Kia Optima became a pop culture icon when Blake Griffin leaped over the popular midsize sedan to win the All-Star Slam Dunk competition earlier this year. Today, Griffin is an official spokesperson for the Kia brand with several new TV spots set to air over the next few months. Taking the Kia-Blake Griffin partnership to the next level, West Coast Customs has created a basketball-themed Optima Hybrid that adds some hardwood flair to Kia's first-ever hybrid in the U.S., which delivers class-leading fuel economy of up to 40 miles per gallon on the highway1. The inspiration behind the WCC Optima Hybrid is immediately apparent with its basketball-like custom orange paint scheme, which is accentuated by 20-inch matte black wheels and Griffin's personal logo on the hood. Inside, hoop fans will find basketball-court flooring in the front and rear seating areas, custom leather seats with Griffin's autograph embroidered in the front headrests, leather and suede door panel inserts and headliner, and a booming audio system with custom enclosures built into the rear deck lid. Two flat-screen TVs mounted in the back of the front headrests connect to a Microsoft®2 X-Box video game console and a "Pop-A-Shot" basketball hoop is mounted in the trunk for hours of off-the-court entertainment. "Hole-In-One" Michelle Wie Soul Built by West Coast Customs, the golf-themed "Hole in One" Soul was inspired by Michelle Wie, Kia's official golf ambassador and one of the most recognizable young athletes around the world. Wie drives a Soul in northern California while attending classes at Stanford University, and this funky Soul's "So Blue" exterior paint scheme and five-spoke 20-inch wheels incorporate her original artwork, which can also be found on the custom-embroidered Nike® golf bags she uses for tournament play. Adding even more personal style and flair, Wie's artwork and personal logo also are integrated into the Soul's "Snow White" leather headrests, while a baby blue painted dash and pink headliner and seating accents complete the whimsical interior look. Driver and passengers will be instantly transported to the golf course by the artificial grass flooring throughout the Soul, and opening the rear hatch reveals a virtual driving range with a 26-inch LED TV monitor mounted into the rear hatch and a Microsoft® X-Box 360 video game console and Microsoft® Kinect system to play golf out of the back of the vehicle. Two of Wie's tournament-used golf bags are mounted behind the TV and conceal eight-inch speakers and a subwoofer. "Retro Surf" Rio 5-Door When the all-new 2012 Rio 5-door went on sale earlier this month it continued Kia's design-led transformation with its world-class styling and class-leading fuel economy at 30/40 miles per gallon (mpg) (city/highway)3. For the third consecutive year, Kia has partnered with Antenna to create specialty lifestyle vehicles such as the Retro Surf Rio 5-door, which is outfitted with everything the modern-day surfer needs for a perfect day and night at the beach, including an authentic Grain wood surfboard mounted on the roof. The Rio 5-door has been lowered with a modified suspension for more aggressive handling, and the aggressive exterior design is accentuated by eye-grabbing 17-inch three-piece gold wheels, a stunning sunset-metallic golden-brown paint scheme, a custom body kit with a front splitter made of wood to match the surfboard on the roof and a redesigned rear fascia with center-mount dual exhaust. The front and rear seats and door panels of the Rio 5-door are upholstered in brown and beige plaid boardshorts fabric, and the wood grain center console brings the classic surfboard theme inside. For even more fun in the sun, the rear center console has been modified as a shelf to hold sunblock and other beach and ocean accessories, and the dark brown suede headliner has a built-in towel rack. When night falls, surfers and their friends will gather around the Rio 5-door's massive rear hatch area, which has been stocked with a juicing station, a retro iCade gaming console that plays 80s-style arcade games on an iPad®, a turntable to play vinyl records, and shelves for sandals and clothing. Surf's up! "Hat Trick" Forte 5-Door Hockey players carry a lot of bulky gear to and from the rink, and the Antenna Hat Trick Forte 5-door can handle it all with a custom hockey stick holder that stretches from the trunk through the center of the vehicle into the cabin. The power play continues inside as the rear bench seat has been converted to two bucket seats with custom upholstery and there are custom-molded sports bottle drink holders in the center console. Rubberized flooring in the front and rear seating areas simulates the surface found outside the rink, and the action continues off the ice with a mini air hockey table mounted in the rear hatch area and TVs mounted in the front seat headrests wired to a Microsoft® X-Box video game console featuring EA Sports NHL12 video game. The Forte 5-door is finished with custom ice-metallic gray exterior paint, 19-inch blue alloy wheels, a custom body kit and Forte Koup front bumper with carbon fiber accents and LED "hockey stick" fog lights, a quad-tipped exhaust, carbon fiber roof material and a lowered suspension. The headliner features a built-in hockey coach's play board and the locker room-like rear cargo area features built-in compartments that house four carbon fiber hockey sticks and two jerseys color matched to the exterior of the car, an ice skate rack and glove hooks to dry out sweaty game-used equipment, and custom accent lighting. Rio 5-Door B-Spec Racer Fresh off Kia's first ever GRAND-AM Team and Driver road racing championships in the Continental Tire Sports Car Challenge's Street Tuner class, the first expansion to Kia's U.S. motorsports program will be entry into showroom stock ("B-Spec") racing with the all-new 2012 Rio 5-door subcompact. The Rio 5-door B-Spec racecar will compete against models like the Mazda2, Honda Fit, Ford Fiesta and others in a range of events organized by various motorsports sanctioning bodies, including World Challenge, GRAND-AM, Sports Car Club of America (SCCA) and National Auto Sport Association (NASA). B-Spec racing is a relatively affordable way for any auto enthusiast to get into competitive motorsports with a vehicle like the all-new 2012 Rio 5-door that offers class-leading horsepower4 and fuel economy5, a new six-speed manual transmission and outstanding driving dynamics. Once potential racers purchase their 2012 Rio 5-door LX, a B-Spec kit that costs approximately $14,000 is available for purchase from Kia's racing partner, Kinetic Motorsports. The kit supplies everything needed to transform the Rio 5-door from street car to racecar. Parts included in the package are a roll cage kit, racing seat, quick-release steering wheel, racing harness, shocks, lightweight wheels, spec-series tires and oil sump pan expansion kit along with complete build instructions. If preferred, the racer can have the team at Kinetic Motorsports assemble the Rio at their shop in Buford, Georgia for an additional cost. USTCC Optima Hybrid Pace Car In addition to Kia's championship winning Forte Koup motorsports program, the wildly popular Soul has been the official Safety Car of the United States Touring Car Championship (USTCC) since March 2010. Kia will return to the track with the USTCC in 2012 with the stylish and fuel-efficient Optima Hybrid replacing the Soul at the front of the pack. The USTCC Safety Car will lead the racing field during warm-up and caution flag laps to ensure a safe start and restarts of each race. With 206 combined horsepower from the gasoline and electric motor, the Optima Hybrid has plenty of power but the crew at GoGoGear.com has added a few performance enhancements, including a free-flow air intake system, Magnaflow® exhaust system, coil-over suspension kit to lower the ride height, front splitter and rear wing, lightweight wheels and performance tires that will better stick to the racing surface. The USTCC Optima Hybrid also features an eye-catching exterior with custom vinyl graphics, color scheme and array of lighting, including LED auxiliary lights and HID headlights, strobe lights and LED light bar on the roof to help direct traffic while on duty. Moving inside, a state-of-the-art audio and video system with navigation system was installed and the booming audio system uses Infinity®6 speakers and amplifiers to crank out more than 2,400 watts of sound. The rear passengers can enjoy a DVD video system with dual seven-inch monitors mounted in the front-seat headrests with wireless headphones. Passengers will also notice the Optima Hybrid's custom leather seat upholstery with green accent stitching to match the exterior trim color when Kia's USTCC Safety Car goes into action in March at the first race of the season. Design-Led Transformation and Product Line Kia Motors has undergone a dramatic, design-led transformation, which has been delivering dynamically styled vehicles in several important segments at exactly the right time, contributing to the brand's continued gains in U.S. market share. Kia is poised to continue its momentum and brand growth through design innovation, quality, value, safety features and new technology. Kia's commitment to the U.S. market is represented by its U.S.-based manufacturing facilities in West Point, Georgia – KMMG – which is responsible for the creation of more than 10,000 plant and supplier jobs and added the critically-acclaimed Optima midsize sedan7 to its production line in September. Kia's model year 2012 vehicle line includes the Sorento CUV, Sportage compact CUV, Optima midsize sedan, Optima Hybrid, Soul urban passenger vehicle, Forte compact sedan, Forte 5-door compact hatchback, Forte Koup two-door coupe, all-new Rio and Rio 5-door sub-compacts and Sedona minivan. About Kia Motors America Kia Motors America (KMA) is the marketing and distribution arm of Kia Motors Corporation based in Seoul, South Korea. KMA offers a complete line of vehicles through more than 745 dealers throughout the United States. In 2010, KMA recorded its best-ever U.S. sales and 16th consecutive year of increased U.S. market share. Kia is poised to continue its momentum and will continue to build the brand through design innovation, quality, value, safety features and new technologies.

All- New KIA Rio Sedan Prcied Under $13,500

Like its hatchback sibling, Rio sedan offers class-leading horsepower1 and fuel economy2 for the subcompact segment Value-packed 2012 Rio family offers consumers fuel-saving technologies, head-turning style and plethora of standard convenience features IRVINE, Calif., October 25, 2011 - Kia Motors America, Inc. (KMA) today announced pricing for the all-new 2012 Rio sedan beginning at $13,4003 MSRP, while the Rio A/T starts at $14,5004. The top-of-the-line SX trim starts at $17,5004 and offers an abundance of upscale features, including standard metal pedals, LED front accents lights, LED taillights, a Supervision™ meter cluster, leather-wrapped steering wheel and shift knob, power-folding outside mirrors, dual illuminated vanity mirrors, and UVO powered by Microsoft®5 voice-activated infotainment system with rear camera display6. Available in three trims – LX, EX and SX – the eco-friendly 2012 Rio is available with a 1.6-liter Gasoline Direct Injection (GDI) four-cylinder with the option of either a six-speed manual transmission (LX only) or efficient six-speed automatic. One of only two vehicles in the segment to offer a GDI engine, the 2012 Rio provides an inviting combination of power and fuel efficiency, achieving standard class-leading1 138 horsepower while maintaining a standard class-leading2 fuel economy rating of 30/40 mpg (city/highway). Rio also is the first non-hybrid or non-luxury vehicle to offer Idle Stop and Go (ISG) technology (available in early 2012), which helps to reduce fuel consumption by turning the engine off when the vehicle is not in motion – such as at a stop light or in traffic – and automatically restarting when the driver releases the brake pedal. Adding to the Rio's earth-friendly theme, 85 percent of the vehicle's materials are recyclable at the end of its lifespan, and the Rio features seat foam material that uses 100-percent biodegradable and non-toxic castor oil, which benefits the environment in several ways, including reduced use of petroleum-based products, and because castor oil comes from plants, this material is generated from a completely renewable source. Like the 2012 Rio 5-door hatchback, the 2012 Rio sedan's exterior design is all new with a hunkered down appearance that conveys sporty athleticism and a youthful persona. The 2012 Rio also comes better equipped than the previous generation, offering standard air conditioning, electric power steering, an AM/FM/CD/MP3 audio system with USB and auxiliary ports, SiriusXM™ satellite radio with three months complimentary service7, and a slew of standard safety features, including Electronic Stability Control (ESC), a four-wheel Anti-lock Brake System (ABS), Hill-start Assist Control (HAC) and Vehicle Stability Management (VSM). Design-Led Transformation and Product Line Kia Motors has undergone a dramatic, design-led transformation, which has been delivering dynamically styled vehicles in several important segments at exactly the right time, contributing to the brand's continued gains in U.S. market share. Kia is poised to continue its momentum and brand growth through design innovation, quality, value, safety features and new technology. Kia's commitment to the U.S. market is represented by its U.S.-based manufacturing facilities in West Point, Georgia – KMMG – which is responsible for the creation of more than 10,000 plant and supplier jobs and added the critically acclaimed Optima midsize sedan8 to its production line in September. Kia's model year 2012 vehicle line includes the Sorento CUV, Sportage compact CUV, Optima midsize sedan, Optima Hybrid, Soul urban passenger vehicle, Forte compact sedan, Forte 5-door compact hatchback, Forte Koup two-door coupe, all-new Rio and Rio 5-door sub-compacts and Sedona minivan. About Kia Motors America Kia Motors America (KMA) is the marketing and distribution arm of Kia Motors Corporation based in Seoul, South Korea. KMA offers a complete line of vehicles through more than 745 dealers throughout the United States and serves as the "Official Automotive Partner of the NBA." In 2010, KMA recorded its best-ever U.S. sales and 16th consecutive year of increased U.S. market share. Kia is poised to continue its momentum and will continue to build the brand through design innovation, quality, value, safety features and new technologies.

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Brawl In The B Class: KIA Ready With 2012 Rio

Edmunds Auto Observer (Online)

A consensus seems to be forming that the 2012 Kia Rio is a handsome car, particularly for a subcompact. Sharp styling can't hurt as the new Rio enters a U.S. B-class segment suddenly chock full of major-league talent. According to Kia, all the solid new products in the subcompact class along with America's continued price struggle with the gas pump should see U.S. B-class sales jump 91 percent by 2015 (to almost 800,000 units), making it the sixth-largest segment in the United States. Priced smart and loaded with features recently unheard of in the class, the 2012 Rio's initial share of U.S. B-class sales will likely be constrained only by production availability.

Kia will produce both a 4-door sedan and 5-door hatchback version of the Rio for the U.S., with all production based in Korea. The 5-door Rio is hitting dealerships now, and the 4-door is expected in Kia's 750-dealer U.S. network in the early part of 2012. Bucking the quickly-fading "hatchbacks don't sell in the U.S." mantra, Kia executives noted at the launch event in Austin, Texas, that they expect to sell more hatchbacks than sedans. No one from Kia would go on the record for expected Rio sales volumes, but it's reasonable to expect a similar boost Kia has enjoyed with the new Optima midsize sedan (doubling monthly sales, a 22-percent boost in transaction pricing, and days to turn plummeting from 121 to 25).

Pricing for the 2012 Kia Rio 5-door starts at $13,600 (plus $750 destination) with a 6-speed manual transmission. The manual tranny is available only on the base LX trim, where adding a 6-speed automatic adds $1,100 for a base price of $14,700. The volume mid-level EX trim checks in at $16,500, while the top-trim Rio SX starts at $17,700. Pricing for the 4-door will be announced closer to launch.

The Hardware
The 2012 Kia Rio has been completely redesigned, its chassis now on a 2-inch longer wheelbase than the previous-generation car. All Rios are powered by an all-aluminum, direct-injected 1.6-liter "Gamma" 4-cylinder, backed by either the 6-speed manual or automatic transmission. The engine produces 138 horsepower and 123 lb-ft of torque, features dual-variable valve timing, and with either tranny hits the magic marketing number of 40 miles per gallon highway (30 mpg city). Low rolling-resistance tires are standard, along with electric power steering. Later next year, a segment-first Idle Stop and Go (ISG) option that shuts off the engine during stops will be available. The $400 feature is expected to add 1 mpg to the Rio's city rating.

All Rio trims feature the same MacPherson strut front suspension and solid, torsion-beam rear axle, though the top-level SX trim will feature a stiffened setup. Four-wheel disc brakes are also standard on all trims (a rarity in this class), with larger front-brake discs for the SX trim. A number of options should help customers ease any downsizing pain, including leather-trimmed seats, power folding and heated mirrors, heated seats, rearview camera, navigation system, power moonroof and a smart-key setup with pushbutton start. A fully-tarted Rio SX with the optional Premium Package will check-in just under $20K ($19,900) before destination. Kia claims that across all trims, comparably equipped Rio pricing has dropped 2 to 9 percent.

Is the market ripe for B-class cars with leather, nav, power moonroofs and heated seats? "You know, two, three years ago, nobody would've expected that," said Michael Sprague, Kia Motors America (KMA) VP of marketing and communications. "But you see a lot of people who are downsizing either for a lifestyle change or concerns about fuel economy. They're giving up some pretty nice cars, and when they get into the sub-compact car, they're looking around saying 'Where's all the stuff I had before?' It will be required to succeed."

Though ready on the content front, the 2012 Kia Rio will enter a stout B-Class segment reborn by high fuel prices. Beyond its sister model Hyundai Accent, the Rio will battle Ford's hot-selling Fiesta (with Ford also being Kia's number one cross-shopped brand). Early reports on General Motors Co.'s new Chevrolet Sonic subcompact have been extremely favorable and Toyota Motor Corp.'s completely revamped Yaris certainly will be a player based on its content, price and brand image. Nissan's new Versa hasn't seen much praise from the press, but has enjoyed consistent marketing and brings to the party the industry's lowest base price. The Honda Fit now is one of the segment's oldest players it's due to be redesigned next year but is one of Honda's few models that continues to exhibit the brand's old spunk (though sales have been hurt due to Japan's natural disasters).

Millenial Marketing
Like most new entries in the segment, the 2012 Kia Rio will be marketed towards Millennials, though unlike the new Yaris, the Rio will not forgo the traditional broadcast space. "My biggest challenge still as a brand is awareness. [Kia is] at 3.9 percent market share." Sprague said. "A lot of people still just don't know that Kia is out there or if they do know of Kia, they think of the old Kia. Since the Soul, we've been slowly transforming people's opinion of Kia so broadcast (advertising) is still a great way we can instill the awareness and consideration. It won't be huge broadcast but it will still be some. We'll do a lot in the digital space. If that's who we're going after, that's how they want to be communicated with."

Kia plans to continue its marketing associations with the National Basketball Association (NBA) and L.A. Clippers star Blake Griffin, though Kia fortunately has a strike clause with the NBA lockout continuing. Kia also will go back to LaCosta in 2012 with the LPGA and golfer Michelle Wie, and will create a spec-racing series around the Rio. The company plans to announce more on the competition series at next month's SEMA show, where it also will display a number of project cars, including one from West Coast Customs.

The Rio also is targeting new buyers via technology and its new UVO ("YOU-vo") voice-controlled infotainment system. Kia is only the second manufacturer after Ford (with Sync) to implement the technology developed with Microsoft. "So Ford came out four or five years ago and they had the exclusive agreement with Microsoft and as soon as that expired, we recognized it as a great opportunity," Sprague said. "Looking at trends, consumers wanted something that could control all of their devices, and it's a great platform." Kia claims to have made some significant improvements from a voice-recognition standpoint over the original system. "The Gen Y consumer is the first generation to grow up with technology and so I think you draw attention to yourself if you don't have it," said KMA sales vice president Tom Loveless. "UVO serves as a surrogate to let this important Gen Y consumer know that we're a brand that is relevant."

On The Road
In the sheetmetal, the Rio is a handsome car, which gives it more physical presence. Particularly with the 17-inch, large-spoke alloy wheels in the SX trim (above), this car is a looker. The interior is also inviting, with soft-touch (or soft-touch-looking) materials and a horizontal dash layout that adds a real sense of width. Passenger space is adequate enough that many will question the need to move up to a C-segment compact car, particularly if adults aren't often encamped in the back seat. There's also enough gadgets onboard to make you quickly forget this is a subcompact; the high-content feel of Ford's Focus kept coming to mind. The Rio's handling is essentially viceless, and even sure-footed enough to enter the realm of entertaining on some of the more twisty bits of Texas Hill Country.

On the rolling landscape outside of Austin, the new 1.6-liter Gamma engine was just the slightest bit buzzy above 4,000 rpm, but it smoothed out and started to sound better as it approached redline. The new engine is not awash in torque, though making good use of the transparent 6-speed transmissions keeps the Rio easily outpacing traffic. We wouldn't mind a just little more insulation from road noise, and Kia has more improving to do on the voice-recognition skills of the UVO system Sync seems far more consistent in recognizing commands and details such as the names of song artists. For a subcompact that comes loaded for less than $20,000, this is currently about as nice as the B-class has ever had it. Almost no reasonably expected feature is glaringly missing.

Finding something to harp on in a subcompact car has never been difficult, so the Rio's few minor foibles demonstrate how much the class has matured in a short time. For the money, customers are likely to find the Rio an alluring prospect inside and out. Running down a checklist of what consumers probably require to accept owning a B-Class car, the 2012 Rio won't come up short. "People need the forty miles per gallon but they need the creature comforts associated with bigger automobiles," Loveless said. "And so when you take that and put it in a blender, I think the value equation we have with Rio really fits the bill on either count." Sprague was even more bullish: "I think we're going to sell every one we can get. And if we can get more, even better."

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Kia Celebrating Its Success as It Launches 2012 Rio and Soul

In the last three years, including the 2012 Kia Rio and Kia Soul, the company has launched nine new vehicles in what is rightly described as a down economy. Tom Loveless, vice president of sales, did his best Mitt Romney imitation when he declared, “Unemployment is dangerously high and stays there. It is well above traditional levels and consumer spending is anemic.”

But, Americans are still buying new cars and they’re buying Kias. The company has enjoyed 13 straight months of record sales. Overall, sales are up 37 percent for 2011, which is 3.5 times better than the industry, according to Loveless.

Since 2008, during some of the industry’s most harrowing times, Kia has done well. Its sales are up 61 percent in three years. Its Korean counterpart Hyundai is second at 46 percent, followed by Subaru at 36 percent, Volkswagen at 34 percent, Buick at 24 percent, and Ford at 14 percent.

Sales of new vehicles are expected to be 12.5 million based on Kia projections with 2012 expected to rise by a million new vehicles to 13.5 million. Kia’s share of that market is currently 3.9 percent, which is up almost 25 percent from its 2010 share of 3.1 percent. It is the company’s 17th consecutive year of market share increase.

It’s important to grow market share in what the industry calls the B segment, but the public knows as sub-compacts. By 2015 that segment will grow to 725,000 vehicles from its current perch of about 400,000 sales in 2011. It will be the sixth largest segment in the market. “Sub-compact offers the next best opportunity for us as a brand,” Loveless said.

Wondering where Kia’s new customers are coming from? As Loveless said, “the key donor brands” are GM and Ford. Michael Sprague, vice president of marketing and communications, said Ford is the number one cross-shopped brand for Kia, followed by Toyota and Honda.

Kia buyers, in a good sign, are also younger than the industry average. Sprague told the gathered media that the industry average is 49 while Kia is averaging 47 so far in 2011. Not only are its buyers younger, they are also becoming more affluent. Average household income (HHI) was $51,431 in 2007. That number has sky rocketed to $63,665 in 2011 (in a down economy).

The brand’s growth is coming about, Loveless said, “because in the end it’s about how the market perceives your value.” In other words, value may be the new cool, as he puts it, but an inexpensive car that’s a cheap car is going to languish on the dealer lots.

The dealers are feeling the love obviously. Loveless said the number of new vehicles sold per month at Kia dealerships increased from 25 in 2008 to 50 per month in 2011. In a separate report, AutoRemarketing.com reported that Kia had its third straight month of record certified pre-owned sales with 977 units sold.

Three years from now those certified pre-owned vehicles are going to be more expensive thanks to improvements in residual values. Kia’s 2012 models have an average of 55 percent, which is almost double what the numbers were three years ago. Sprague said Kia also has strong customer loyalty with 44 percent of its owners trading in an old Kia for a new one vs. an industry average of 40 percent.

Courtesty of Keith Griffin on Tue, 10/11/2011

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All-New 2012 Kia Rio 5-Door Brings A Different Kind of Horsepower To Texas

Sub-Compact Hatchback Offers New Fuel-Saving Technologies Along with Class-Leading Horsepower and Delivers Up to 40 Miles Per Gallon¹

Completely redesigned Rio model features Gasoline Direct Injection (GDI) and is first in the B-segment to offer Idle Stop and Go (ISG) technology Rio incorporates a host of eco-friendly features and 85 percent of its materials are recyclable at the end of the vehicle's life AUSTIN, Texas, October 11, 2011 - With all-new ISG technology, class-leading horsepower and fuel economy of up to 40 miles per gallon (mpg), the all-new 2012 Rio 5-door hatchback officially debuted today in Texas Hill Country. Set to join the Kia Motors America (KMA) lineup in the coming weeks and be joined by its sedan sibling later this year, the Rio 5-door offers world-class design to style- and environmentally conscious consumers along with class-leading fuel efficiency, cutting-edge technology and fun-to-drive performance. Unveiled at the 2011 Geneva Motor Show, the sub-compact is the latest introduction in Kia's aggressive transformation, which has resulted in record sales and market share growth since the launch of the Soul in 2009. Pricing for the all-new and completely redesigned 2012 Rio 5-door subcompact hatchback begins at an impressive $13,6002 MSRP, while the Rio 5-door A/T starts at $14,7003 – both lower than the previous generation. The EX line starts at $16,5003 while the top-of-the-line, sporty SX trim starts at a wallet-friendly $17,7003 and offers a plethora of consumer-friendly and upscale features, including stunning 17-inch alloy wheels and class-exclusive LED headlamp and tail light accents, a sport-tuned suspension with larger front brakes, projection headlamps, twin chrome exhaust tips, fog lamps, as well as standard UVO powered by Microsoft®4 voice-activated infotainment system (expected to be available this fall) with a 4.3-inch color touch screen and rear camera display5. Conceived at Kia's design studios in Irvine, Calif., the all-new 2012 Rio 5-door and its sedan counterpart proudly wear their own interpretations of Kia's signature grille, slimmed down to connect to the dynamic headlamp design to provide a new twist on the Kia family look that includes a bigger air intake to exude a youthful persona. Exhibiting highly sculpted, sloping shoulder lines and wedge-shaped exteriors, both the sedan and hatchback project athletic profiles that convey power and agility while mimicking the aggressive lines found on other recently launched Kia vehicles such as the 2011 Optima and Sportage. The Rio sedan drops the wedge line only slightly toward the rear door down to the trunk to differentiate it from the hatchback profile. Class-Leading Power and Fuel-Efficiency Offered in three trims – LX, EX and SX – the 2012 Rio is available with a 1.6-liter GDI four-cylinder with the option of either a six-speed manual transmission (LX only) or efficient six-speed automatic. One of only two vehicles in the segment to offer a GDI engine, the 2012 Rio provides an inviting combination of power and fuel efficiency and achieves class-leading 138 horsepower while maintaining a class-leading6 fuel economy rating of 30/40 mpg (city/highway) for the sedan and hatchback. Rio also will be the first non-hybrid or luxury vehicle to offer ISG technology (available later this year), which helps to reduce fuel consumption and improve fuel economy by turning the engine off when the vehicle is not in motion – such as at a stop light or in traffic – and automatically restarting when the driver releases the brake pedal. 2012 Kia Rio 5-door brings class-leading horsepower and fuel-saving technologies to subcompact segment Adding to the Rio's improved performance, Kia's engineers worked feverishly to reduce engine weight by 29 pounds over the previous generation vehicle by adding an aluminum valve cover and block to the third-generation Gamma engine, while incorporating cast iron linings for increased durability. Attractive and Functional Exterior Accentuating the hunkered down and muscular exterior profile, Rio offers no shortage of standard exterior features. Starting with the LX trim includes body-color door handles and side mirrors, rear wiper and washer, multi-reflector headlamps and 15-inch steel wheels with 185/65R15 tires, while the Rio 5-door also comes with a standard rear spoiler to improve aerodynamics. Moving to the EX trim brings additional standard conveniences, including power door locks with keyless entry and a chrome front grille surround, adding to Rio's sophisticated and sleek look. For consumers looking for higher levels of sporty refinement, the SX trim offers standard 17-inch wheels with 205/45R17 tires, fog lamps, LED accent lights and rear combination lamps, dual chrome exhaust tips, power-folding outside heated mirrors with turn signal indicators and, unique for the Rio 5-door, projector headlamps. Lavish and Comfortable Interior Moving inside, the 2012 Rio greets drivers and passengers with a bold and modern cabin, centered on Kia's horizontal three-cylinder instrument panel and a two-tone color scheme to emphasize a feeling of spaciousness and comfort. An extended wheelbase (101.2 inches) greatly enhances passenger room and comfort, offering 40 inches front headroom, 37.6 inches rear headroom, 43.8 inches front legroom and 31.1 inches rear legroom for the Rio sedan and Rio 5-door hatchback. Those looking for ample cargo space for quick weekend getaways or trips to the grocery store will not be disappointed, with an impressive 13.7 cubic feet for the sedan and 15 cubic feet in the hatchback. Adding to the Rio's earth-friendly theme, 85 percent of the vehicle's materials are recyclable at the end of its lifespan, and the Rio features seat foam material that uses 100-percent biodegradable and non-toxic castor oil, which benefits the environment in several ways, including reduced use of petroleum-based products and because castor oil comes from plants, this material is generated from a completely renewable source. 85-percent of the materials found on the all-new 2012 Rio 5-door are recyclable at the end of the vehicle's life Standard on the LX trim is a driver's seat height adjuster and six-way adjustable driver's seat, tilt steering column, steering wheel-mounted audio controls, trip computer, electric power steering, 60/40 split folding rear seats and a cargo cover for the hatchback. Moving to the EX trim includes standard power windows with automatic up/down on the driver's window, cruise control with steering wheel-mounted controls, tilt and telescopic steering wheel, Bluetooth®7 wireless connectivity with steering wheel-mounted voice activation controls to enable hands-free operation for compatible mobile phones and a sleek metallic finish throughout with leatherette door trim. The SX trim offers consumers an even more upscale and athletic look and feel with standard metal pedals, metal grain, a Supervision™ meter cluster, leather-wrapped steering wheel and shift knob, dual map lights, dual illuminated vanity mirrors, UVO powered by Microsoft®8 voice-activated infotainment system with rear camera display9. In addition to offering a comfortable cabin, impressive technology features also come standard on all trims, including an AM/FM/CD/MP3/Sat audio system with SiriusXM™ Satellite Radio capabilities and three months complimentary service10 and auxiliary and USB audio input jacks for connecting with MP3 players with full iPod® and MP3 controllability via the audio head unit and steering wheel-mounted controls11. Available packaging upgrades for the Rio LX include the Power Package (A/T only), which adds power windows with automatic up/down functionality on the driver's window, power door locks with two-turn entry system and remote keyless entry. For the EX trim, the available Convenience Package includes 15-inch alloy wheels, the UVO powered by Microsoft® voice-activated infotainment system with a 4.3-inch color touch screen and rear camera display12, automatic headlamps, leather-wrapped steering wheel and shift knob, power folding side mirrors with turn signal indicators, front fog lights, dual illuminated vanity mirrors and dual map lights. An available Eco Package can be added to the EX trim when the Convenience Package has been selected and adds ISG technology for increased fuel efficiency (expected to be available shortly after launch), enabling 31/40 mpg13 for the sedan and hatchback. With the luxurious Premium Package available on the SX trim, passengers will benefit from a navigation system with SiriusXM Traffic™ (replaces the UVO system), push-button start with Smart Key, leather seat trim, heated front seats and a moonroof to give an open, airy feeling. Advanced New Platform Further distinguishing itself from the previous generation Rio, the 2012 Rio brings with it an all-new longer, wider and lower platform. Its aggressive stance is achieved through an overall length of 171.9 (Rio sedan) or 159.3 (Rio 5-door) with a platform measuring 67.7 inches wide and 57.3 inches high. Employing high-tensile-strength steel (63 percent of body), Rio's lightweight design offers high torsional stiffness for improved handling, ride quality and refinement. Use of these high-quality materials also helps to improve performance in the event of a crash while reducing overall weight. For increased noise, vibration and harshness (NVH) reduction, the 2012 Rio was outfitted with hood and dash insulators as well as expandable foam in the A and C pillars and Thinsulate™ in the A and B pillars. Built on a unibody frame, the front-wheel-drive Rio utilizes an independent front suspension system. MacPherson struts, coil springs and a stabilizer bar are used in the front with a torsion beam axle suspension in the rear to engage drivers with responsive handling and provide the utmost comfort in a variety of driving situations. A sport-tuned suspension on SX trims offers enhanced handling characteristics for drivers interested in a more spirited drive. Class-Leading Safety Features The 2012 Rio is equipped with high levels of standard safety features, including an innovative Halo Body construction designed to help protect occupants in certain side impact and roll-over collisions. Additional standard safety features include six airbags14 (dual advanced front and front-seat mounted side as well as full-length side curtain), side-impact door beams, height-adjustable front seatbelts with pre-tensioners and force limiters, three-point seatbelts for all seating positions and Lower Anchors and Tethers for Children (LATCH). Also standard on all Rio trims for increased driver and passenger safety are Electronic Stability Control (ESC), a four-wheel Anti-lock Brake System (ABS), Hill-start Assist Control (HAC) and Vehicle Stability Management (VSM) which coordinates the car's ESC and ABS to help the driver stay in control of the vehicle. Industry-Leading Warranty The 2012 Rio and Rio 5-door are covered by Kia's comprehensive warranty program15, which offers consumer protection at an exceptional value. Included in this program are a 10-year/100,000-mile limited powertrain warranty, a five-year/60,000-mile limited basic warranty and a five-year/100,000-mile anti-perforation warranty. A five-year/60,000-mile roadside assistance plan also is part of the comprehensive vehicle coverage. Design-Led Transformation and Product Line Kia Motors has undergone a dramatic, design-led transformation, which has been delivering dynamically styled vehicles in several important segments at exactly the right time, contributing to the brand's continued gains in U.S. market share. Kia is poised to continue its momentum and brand growth through design innovation, quality, value, safety features and new technology. Kia's commitment to the U.S. market is represented by its U.S.-based manufacturing facilities in West Point, Georgia – KMMG – which is responsible for the creation of more than 10,000 plant and supplier jobs and added the critically acclaimed Optima midsize sedan16 to its production line in September. Kia's model year 2012 vehicle line includes the Sorento CUV, Sportage compact CUV, Optima midsize sedan, Optima Hybrid, Soul urban passenger vehicle, Forte compact sedan, Forte 5-door compact hatchback, Forte Koup two-door coupe, all-new Rio and Rio 5-door sub-compacts and Sedona minivan. About Kia Motors America Kia Motors America (KMA) is the marketing and distribution arm of Kia Motors Corporation based in Seoul, South Korea. KMA offers a complete line of vehicles through more than 745 dealers throughout the United States and serves as the "Official Automotive Partner of the NBA." In 2010, KMA recorded its best-ever U.S. sales and 16th consecutive year of increased U.S. market share. Kia is poised to continue its momentum and will continue to build the brand through design innovation, quality, value, safety features and new technologies. Information about Kia Motors America and its full vehicle lineup is available at its website

Check out the features of the battery in the Kia Optima Hybrid through 2D animation!

KIA'S MUSIC-LOVING HAMSTERS NAMED FIRST-EVER "ROOKIE OF THE YEAR" IN ANNUAL MADISON AVENUE ADVERTISING WALK OF FAME PUBLIC VOTE

Popular Hamsters Have Danced and Paw-Tapped Their Way to Iconic Status

IRVINE, Calif., October 5, 2011 - Since bursting on the scene in 2009 to announce the arrival of the funky Soul urban passenger vehicle, Kia Motors' lovable hamsters have resonated with consumers and critics while entertaining the young and the young-at-heart in movie theaters, on television and across the web. In recognition of the public's quick embrace of the campaign, the Madison Avenue Advertising Walk of Fame honored Kia's hamsters yesterday with its first-ever "Rookie of the Year" award.

"In just two years the hamsters have become pop culture icons and driven record sales for the Soul and the Kia brand," said Michael Sprague, vice president, marketing & communications, KMA. "The Soul and its advertising were designed to stand out in a sea of sameness, and this 'Rookie of the Year' honor is a tribute to the hamsters' viral success and ability to grab the attention of consumers looking for something with a unique style and personality."

Each campaign starring the hamsters was created by Kia Motors America's (KMA) advertising agency of record, David&Goliath, and received numerous accolades including Nielsen's "Automotive Ad of the Year" two years in a row and Silver and Gold Effie awards. The most recent installment, titled "Share Some Soul," finds three hamsters bringing style and flair to a dark and dreary scene with LMFAO's hit song "Party Rock Anthem" blasting from the speakers and quickly capture the attention of battling robots when they emerge from their Soul and begin performing the latest dance trend – shuffling. The Hamsters' positive energy causes the alien robots and humanoids to stop fighting, drop their weapons and shuffle and party together.

Collectively, the "A New Way to Roll," "This or That" and "Share Some Soul" campaigns have contributed to significant increases in consumer awareness, perception and consideration of the Kia brand in the U.S., attracted millions of online views and helped KMA recently surpassed its all-time best annual sales total in less than nine months.

About Kia Motors America
Kia Motors America (KMA) is the marketing and distribution arm of Kia Motors Corporation based in Seoul, South Korea. KMA offers a complete line of vehicles through more than 745 dealers throughout the United States and serves as the "Official Automotive Partner of the NBA." In 2010, KMA recorded its best-ever U.S. sales and 16th consecutive year of increased U.S. market share. Kia is poised to continue its momentum and will continue to build the brand through design innovation, quality, value, safety features and new technologies.

Information about Kia Motors America and its full vehicle lineup is available at its website – www.kia.com. For media information, including photography, visit www.kiamedia.com.

This wonderful Kia is one of the most sought after used vehicles on the market because it never lets owners down.

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Kia Motors America Surpasses All-Time Best U.S. Annual Sales Total In Less Than 9 Months

Year-to-Date Sales up 37.1 Percent for One of the Fastest Growing Car Brands in the U.S.

IRVINE, Calif., October 3, 2011 - Kia Motors America (KMA) today announced best-ever September sales of 35,609 units, a 18.4-percent increase over the same period last year and the company's 13th straight monthly sales record. Kia's design-led transformation has delivered unprecedented growth and market share gains, and with year-to-date sales up 37.1 percent, KMA bested its previous record annual sales total in less than nine months.

September sales were once again led by the U.S.-built¹ Sorento CUV, and with production of the critically acclaimed 2012 Optima now underway at Kia Motors Manufacturing Georgia (KMMG) the popular midsize sedan also was a strong performer with 6,191 units sold.

"Kia has become one of the fastest growing car companies in the U.S., and surpassing our previous annual sales record in less than nine months is the result of our dramatic brand transformation and our diverse lineup of stylish, well-appointed vehicles that offer modern technologies and outstanding fuel economy," said Byung Mo Ahn, group president and CEO of KMA and KMMG. "Our growth and momentum will continue with the arrival of the all-new 2012 Rio 5-door in the next few weeks, which will join the Optima Hybrid as Kia's second vehicle to deliver up to 40 miles per gallon while also offering consumers class-leading² horsepower and world-class design."

Design-Led Transformation and Product Line
Kia Motors has undergone a dramatic, design-led transformation, which has been delivering dynamically styled vehicles in several important segments at exactly the right time, contributing to the brand's continued gains in U.S. market share. Kia is poised to continue its momentum and brand growth through design innovation, quality, value, safety features and new technology. Kia's commitment to the U.S. market is represented by its U.S.-based manufacturing facilities in West Point, Georgia – KMMG – which is responsible for the creation of more than 10,000 plant and supplier jobs and recently added the critically acclaimed Optima midsize sedan to its production line. Kia's model year 2012 vehicle line includes the Sorento CUV, Sportage compact CUV, Optima midsize sedan, Optima Hybrid³, Soul urban passenger vehicle, Forte compact sedan, Forte 5-door compact hatchback, Forte Koup two-door coupe, all-new Rio and Rio 5-door sub-compacts and Sedona minivan.

 

About Kia Motors America
Kia Motors America (KMA) is the marketing and distribution arm of Kia Motors Corporation based in Seoul, South Korea. KMA offers a complete line of vehicles through more than 745 dealers throughout the United States and serves as the "Official Automotive Partner of the NBA." In 2010, KMA recorded its best-ever U.S. sales and 16th consecutive year of increased U.S. market share. Kia is poised to continue its momentum and will continue to build the brand through design innovation, quality, value, safety features and new technologies.

Information about Kia Motors America and its full vehicle lineup is available at its website – www.kia.com. For media information, including photography, visit www.kiamedia.com.

We would like to thank Michelle for taking the time to let us know how we're doing and the team for always going the extra mile. Way to go Ted!

‎"Ted was friendly and informative about the Sportage. I am excited about my vehicle and happy with my Spitzer Kia experience. I will definitely recommend Spitzer Kia to friends and look forward to servicing my Sportage in Spitzers new facilities."- Michelle R.

2012 Kia Rio 5-Door Priced Under $14,000

Rio offers valuable combination of class-leading 138 horsepower1 and fuel economy of 40 miles per gallon2 Models feature Gasoline Direct Injection (GDI) and fuel-saving Idle Stop and Go (ISG) technology – a first for the segment IRVINE, Calif., September 26, 2011 - Kia Motors America, Inc. (KMA) today announced pricing for the all-new and completely redesigned 2012 Rio 5-door subcompact hatchback beginning at an impressive $13,6003 MSRP, while the Rio 5-door A/T starts at $14,7004 – both lower than the previous generation. The top-of-the-line, sporty SX trim starts under $18,0004 and offers a plethora of consumer-friendly and upscale features, including stunning 17-inch alloy wheels and class-exclusive LED headlamp and tail light accents, a sport-tuned suspension with larger front brakes, projection headlamps, twin chrome exhaust tips, fog lamps, as well as standard UVO powered by Microsoft®5 voice-activated infotainment system (expected to be available this fall) with a 4.3-inch color touch screen and rear camera display6. With an emphasis on being eco-friendly as well as staying on top of cutting-edge technology, the all-new Rio is the first vehicle to offer ISG technology outside of the hybrid and luxury segments, which helps to improve fuel economy by turning the engine off when the vehicle is not in motion – such as at a stop light or in traffic – and automatically restarting when the driver releases the brake pedal (expected to be available at the beginning of 2012). Also, at the end of its lifespan, 85 percent of the Rio's materials are recyclable, including seat foam material that utilizes 100-percent biodegradable and non-toxic castor oil, which benefits the environment in several ways, including reduced use of petroleum-based products. Unveiled earlier this year at the 2011 New York International Auto Show, the 2012 Rio 5-door offers critically acclaimed exterior and interior styling along with class-leading horsepower and fuel economy. Equipped with a 1.6-liter GDI four-cylinder engine with the option of either a six-speed manual transmission (LX only) or efficient six-speed automatic, the 2012 Rio is one of only two vehicles in the segment to offer a GDI engine, providing an inviting combination of power and fuel efficiency and achieving class-leading 138 horsepower7 while maintaining a class-leading fuel economy rating of 30/40 miles per gallon (mpg) (city/highway)8. With the ISG technology the 2012 Rio will offer consumers an impressive and fuel-sipping 31/40 mpg. Available in three trims – LX, EX and SX – the 2012 Rio 5-door's exterior design has been completely revamped, offering the same tabbed grille that has become so familiar to the Kia lineup, but slightly slimmed down to connect to the dynamic headlamp design to provide a new twist on the look that includes a bigger air intake to exude a youthful persona. The 2012 Rio also comes better equipped than the previous generation, offering standard air conditioning, electric power steering, an AM/FM/CD/MP3 audio system with USB and auxiliary ports, SiriusXM™ satellite radio with three months complimentary service9, and a slew of standard safety features, including Electronic Stability Control (ESC), a four-wheel Anti-lock Brake System (ABS), Hill-start Assist Control (HAC) and Vehicle Stability Management (VSM). Design-Led Transformation and Product Line Kia Motors has undergone a dramatic, design-led transformation, which has been delivering dynamically styled vehicles in several important segments at exactly the right time, contributing to the brand's continued gains in U.S. market share. Kia is poised to continue its momentum and brand growth through design innovation, quality, value, safety features and new technology. Kia's commitment to the U.S. market is represented by its U.S.-based manufacturing facilities in West Point, Georgia – KMMG – which is responsible for the creation of more than 10,000 plant and supplier jobs and added the critically acclaimed Optima midsize sedan10 to its production line in September. Kia's model year 2012 vehicle line includes the Sorento CUV, Sportage compact CUV, Optima midsize sedan, Optima Hybrid, Soul urban passenger vehicle, Forte compact sedan, Forte 5-door compact hatchback, Forte Koup two-door coupe, all-new Rio and Rio 5-door sub-compacts and Sedona minivan. About Kia Motors America Kia Motors America (KMA) is the marketing and distribution arm of Kia Motors Corporation based in Seoul, South Korea. KMA offers a complete line of vehicles through more than 745 dealers throughout the United States and serves as the "Official Automotive Partner of the NBA." In 2010, KMA recorded its best-ever U.S. sales and 16th consecutive year of increased U.S. market share. Kia is poised to continue its momentum and will continue to build the brand through design innovation, quality, value, safety features and new technologies. Information about Kia Motors America and its full vehicle lineup is available at its website – www.kia.com. For media information, including photography, visit www.kiamedia.com.

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Kia GT Concept Will Enter Production in 2013

By: Auto Evolution

Kia usually makes a concept vehicle not with a full production ambition at hand like MINI, but with the distinct possibility if the public response to something is good enough.

One such project is the GT Concept that made its debut in Frankfurt, which despite not having a really cool name or a hefty price tag managed to get all the underdog lovers to rally to its cause.

According to an Autocar report, Kia will indeed put the four-door coupe into production and it will hit the European market some time in 2013. We believe this is to be Kia’s halo car for coming years, and it can’t bring it to the market fast enough.

As a reminder, the GT Concept is powered by a new 3.3-liter V6 engine that delivers 390 horsepower to the rear wheels. The body is more akin to the Aston Martin Rapide than to four-door coupes like the Passat CC.

Kia GT Concept Will Enter Production in 2013

By:Autoevolution

Kia usually makes a concept vehicle not with a full production ambition at hand like MINI, but with the distinct possibility if the public response to something is good enough.

One such project is the GT Concept that made its debut in Frankfurt, which despite not having a really cool name or a hefty price tag managed to get all the underdog lovers to rally to its cause.

According to an Autocar report, Kia will indeed put the four-door coupe into production and it will hit the European market some time in 2013. We believe this is to be Kia’s halo car for coming years, and it can’t bring it to the market fast enough.

As a reminder, the GT Concept is powered by a new 3.3-liter V6 engine that delivers 390 horsepower to the rear wheels. The body is more akin to the Aston Martin Rapide than to four-door coupes like the Passat CC.

This is your shot at shuffling your way to 10,000 dollars!

Kia Soul + Michelle Wie "The Arrival"

Kia Optima Sets Guinness Record for Fuel Economy

By Jonathan Welsh

Kia Motors Corp. says two drivers set a new Guinness World Record the lowest fuel consumption in a hybrid gasoline vehicle, while driving a 2011 Kia Optima Hybrid sedan through the 48 contiguous states.

Wayne Gerdes from Wadsworth, Ill., and Chris Bernius from New York drove the factory-standard car 7,899 miles while recording an average fuel economy of 64.55 miles per gallon. The result beat the car’s official EPA highway fuel-economy rating by 61%. The result in part shows that drivers can often boost their vehicles’ fuel economy by adjusting their driving habits and using certain techniques to stretch the fuel supply.

“While traveling across the United States the Optima Hybrid experienced temperatures ranging from more than 118 degrees Fahrenheit to less than freezing point. The team climbed through the formidable Rocky mountain chain and negotiated rush hour traffic in Chicago, New York City and Las Vegas – which makes the Optima Hybrid’s fuel consumption figure all the more impressive,” said Kia’s senior executive vice president and chief operating officer Thomas Oh.

The trip took 14 days with an average of 564 miles driven per day. The Optima hybrid used just over 5.5 tanks of gasoline on the route and traveled an average of 1,418 miles between fill-ups. To comply with Guinness World Record guidelines, the Optima Hybrid had to carry two people and their luggage throughout the drive.

The record set is officially titled “Lowest fuel consumption driving through all 48 contiguous U.S. states in a gasoline hybrid car,” which is a new category created by Guinness World Records.

Top 5 selling Kia cars in 2011

Written by himi on September 7th, 2011 in General News

Demand for newly-launched Kia vehicles continues to rise fast so it comes as no surprise that the carmaker’s overall August sales increased 13.8 percent over the same month a year ago!

The South Korean automaker announced earlier today that it has sold a total of 197.695 vehicles globally during the month of August 2011. Kia’s global sales during the first 8 months of the year increased more than 18 percent with year-to-date sales totaling 1.609.886 units.

In August, China saw the biggest sales increase, at 41 percent, followed by North America 24 percent, and Europe with 19.8 percent. Kia’s sales at home, on the other hand, declined by 5 percent.

Kia’s top-selling vehicle in overseas markets for the month of August 2011 was the Cerato / Forte with 32.593 units sold. The new Sportage CUV was the carmaker’s second best-selling product 25.886 units sold last month. The all-new Kia Rio 2012, known also as Kia K2 in China, came in third, selling 22.241units, while the 2012 Sorento CUV and 2012 Soul crossover rounded out the top sellers at 21.961 and 13.876 units sold, respectively.

Kia’s top-selling vehicles in 2011: