Thursday, June 30, 2011

Auto A Fondo Shows Its Fondness For The Kia Optima

2011-06-30_1508
By: Kia In The News

The all-new Kia Optima added to its trophy case once again recently, with Auto a Fondo (“Fully Auto”) recognizing the dramatically styled sedan as one of its “Top 10 Best Buy Cars for 2011.”

The Auto a Fondo honors are now in their ninth year and are selected annually by a panel of top Hispanic automotive professionals. Earning “Best Buy” status from the panel meant the new Optima achieved high scores in areas like innovative engineering, exterior design, ergonomics, ride and handling, fit and finish, content levels, and competitive pricing.

According to Ricard Rodriguez-Long, editor of Autoafondo.com: “The Optima’s overall design and performance impressed us. With the extended warranty it becomes a very good option for the Hispanic family.”

Of course, the Optima’s unique blend of style and substance makes it an ideal choice for anyone. The all-new model wears a stylish exterior created by Peter Schreyer, whose past work includes the iconic first-generation Audi TT, and it’s wrapped around a choice of two impressive powertrains. The Optima packs a responsive 2.4-liter I4 engine that makes 200 hp while still achieving EPA ratings as high as 24 mpg city/35 mpg highway. The Optima Turbo takes things to the next level with a 2.0-liter twin-turbo powerplant that raises its output to 274 hp yet also turns up fuel-economy ratings of 22 mpg city/34 mpg highway.

Then, the whole package is covered by Kia's comprehensive warranty program, which provides:

  • 10-year/100,000-mile limited powertrain warranty
  • 5-year/50,000-mile limited basic warranty
  • 5-year/100,000-mile limited anti-perforation warranty
  • 5-year/60,000-mile roadside asssistance

“The all-new Optima combines a long list of advanced technology, convenience and safety features with stunning exterior design, and the Optima’s value proposition makes it the smart choice in the midsize sedan category,” said Michael Sprague, vice president, marketing & communications, Kia Motors America (KMA). “With its powerful and fuel efficient engines, including Kia’s first-ever turbo in the U.S., the Optima stands out from the midsize sedan crowd by offering fun-to-drive performance at a tremendous value, as evidenced by this recognition from Auto a Fondo’s panel of experts.”

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